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Confidential Document
Care Transformation Studio

meet the Studio

Accessing the World’s Expertise in Healthcare

CTS Platform
Our Origin

Where We Started

A platform connecting healthcare organizations with experts to support transformation.

Experts
Matching & Engagement
Consults Fractional Roles
CTS Expert Profile
Healthcare
Organizations
Our Evolution

Where We Are Now

An intelligent infrastructure that enables both healthcare organizations and funding agencies to engage the human and AI expertise required for transformation.

Consults Services Fractional Roles Projects Grants
Healthcare leader with tablet Payers & Providers

Healthcare Organizations

Engage leaders who've navigated challenges like yours.

Healthcare expertise Human & AI

Expertise

Deliver expertise, through services, fractional roles, grants or projects.

Funding agency leader Public & Private

Funding Agencies

De-risk healthcare investments and initiatives with flexible experts.

Market Landscape

Current State of Expert Marketplaces

The “expert marketplace” ecosystem has evolved into 7 distinct business models.

Expert
Networks

Rapid expert insights, usually 30–60 minute calls.

ClientsPrivate equity, hedge funds, strategy consulting firms

Revenue Model$300–$1,500 per expert call; subscription research contracts

Limitations

  • Insights only; no implementation or project work

Freelance
Marketplaces

Connect freelancers to projects.

ClientsSMEs, startups, individuals

Revenue Model10–20% platform fee

Limitations

  • Low trust between anonymous parties
  • Limited vetting and quality control
  • Skews toward commodity skills

Elite Talent
Networks

Highly curated professional talent.

ClientsTech companies, startups, product teams

Revenue Model20–40% margin on talent

Limitations

  • Heavily weighted toward tech and product roles
  • Weak healthcare and clinical specialization
Market Landscape

Current State of Expert Marketplaces

The “expert marketplace” ecosystem has evolved into 7 distinct business models.

Fractional Executive Platforms

Provide part-time C-suite leadership.

ClientsStartups, scaling companies

Revenue ModelMonthly retainers

Limitations

  • Limited domain scope and depth
  • Relatively small expert networks

Professional Communities / Knowledge Networks

Peer communities and discussion platforms.

ClientsPharmaceutical companies, healthcare organizations

Revenue ModelAdvertising, research surveys

Limitations

  • Limited professional services or delivery capability
  • Primarily oriented around content and engagement

Consulting
Marketplaces

On-demand consulting teams.

ClientsFortune 500, private equity, large enterprises

Revenue ModelProject fees plus platform margin

Limitations

  • Can be as expensive as traditional consulting
  • Often generalist rather than healthcare-specific
Market Landscape

Current State of Expert Marketplaces

The “expert marketplace” ecosystem has evolved into 7 distinct business models.

Vertical Industry Expert Platforms

Specialist expertise within a single sector.

ExamplesNiche platforms in legal, finance, engineering, and other verticals

ClientsIndustry-specific teams needing deep domain expertise

Revenue ModelProject or subscription fees, often with platform margin

Limitations

  • Fragmented landscape of small, specialized platforms
  • In healthcare specifically, no dominant platform yet

The expert marketplace industry already exists across finance, tech, and other sectors — but healthcare still lacks a dominant platform to coordinate transformation work at scale.

Market Opportunity

Expert Market

Care Transformation Studio sits at the intersection of expert networks, freelance talent platforms, and healthcare consulting.

Direct Expert Marketplace (Today)
$10B–$15B
Expert networks and freelance talent platforms transacting high-value healthcare and B2B expertise.
Inex One estimates expert networks at about $3B in 2025. Grand View Research estimates freelance platforms at $6.37B in 2025. Public company filings show very large transaction flow through major platforms: Upwork reported more than $4B of GSV in 2025 on $787.8M in revenue, and Fiverr reported $430.9M in 2025 revenue, including $297.5M marketplace revenue. Source: Inex One.
Near-term Healthcare Transformation
$30B–$50B
Growing pool of independent healthcare experts and leaders working through digital platforms.
MBO Partners reports 72.9 million independents in America in 2025, with 42% relying on online platforms as a primary way to find work. This creates a large, flexible talent pool for healthcare transformation projects and expert engagements. Source: MBO Partners, 2025 State of Independence.
Long-term Consulting Engagements
$100B+
Traditional healthcare consulting reconfigured into on-demand and platform-enabled expert models.
Precedence Research estimates the global healthcare consulting services market at $36.44B in 2025, with strong projected growth. IBISWorld shows the U.S. healthcare consultants segment growing at a 7.1% CAGR from 2020–2025, outpacing many broader advisory categories. As this spend is unbundled into more flexible, on-demand expert models, the addressable market exceeds $100B. Source: Precedence Research.
Platform Capabilities

The User's Experience

01
Consults
Access micro-consultations with Experts through virtual calls with booking calendar and online payment.
02
Corporate Project Work
Hire Experts and teams of Experts for extended engagements and project work.
03
Fractional Engagements
Hire Experts to fill on-going fractional roles within your organization.
04
Grant Funded Projects
piloting
Award grants to teams of Experts to fulfill large state and federally funded grants.
05
Expert AI Agents
alpha release
Consult with Expert Agents trained on Expert's content and domain knowledge.
Accomplishment
No outside funding

Built a Team

Leadership Team
Phil Gibbs
Phil Gibbs
Co-founder & CEO
Matt Tidwell
Matt Tidwell
Co-founder & COO
Mike Williams
Mike Williams
CTO
Christel Alvarez
Christel Alvarez
Co-Founder
Practice Area Leads
Becki Baker
Becki Baker
Value-Based Care
Nicole Alhaus
Nicole Alhaus
Go-to-Market
Christopher Northam
Christopher Northam
Telehealth & Digital Health
Larry Bridgesmith
Larry Bridgesmith
AI Readiness
Advisory Board
Bruce Brandes
Bruce Brandes
CEO at Mindyra Health
Christopher Northam
Christopher Northam
Healthcare Operations Consultant
Dan D'Orazio
Dan D'Orazio
CEO at Sage Growth Partners
Katie Smith Green
Katie Smith Green
VP of Marketing at Current Health
Sachin Agrawal
Sachin Agrawal
CEO at eVisit
Steve Ommen, MD
Steve Ommen, MD
Cardiologist, Medical Director Mayo Clinic
Accomplishment
No outside funding

Built Platform Infrastructure & Expert Cadre

Platform Infrastructure
Platform Infrastructure

Core modules for experts, projects, contracts, meetings, and messaging built on a single platform designed for healthcare transformation work.

Experts
Experts

Initial cadre of transformation leaders across strategy, AI, value-based care, and nursing practice — ready to plug into projects, grants, and funded initiatives.

Billing & Payments
Billing & Payments

Invoicing, payments, and financial workflows integrated with projects and contracts.

Federal Grant and Contract Feeds
Federal Grant and Contract Feeds

State and federal grant and contract data integrated into the platform for discovery and matching.

Accomplishment
No outside funding

Vanderbilt University Partnership

Signed agreement with Vanderbilt University School of Nursing — one of the top nursing schools in the country.

"Teaming with Care Transformation Studio provides our Faculty, Staff, and Alumni the opportunity to share their vast expertise with other nurses, researchers, and health care leaders."
Pamela Jeffries
Dean, Vanderbilt University School of Nursing
Vanderbilt University School of Nursing — Academic Partnership Announced, Available for Consults
Accomplishment
No outside funding

Going Global

New partner organization — International Society for Telemedicine & eHealth (ISfTeH)

Facilitating the international dissemination of knowledge and experience in digital health, providing access to recognized experts worldwide and fostering collaboration between stakeholders.

WHO Recognized · 2008

Financial Projections

Metric Year 1 Year 2 Year 3 Year 4 Year 5
Pro Revenue $17,150 $55,517 $188,822 $337,890 $629,500
Team Revenue $76,500 $264,578 $900,780 $1,648,414 $3,091,917
Enterprise Revenue $220,000 $822,800 $2,944,172 $5,567,054 $10,538,883
Project Revenue – $27,350 $100,984 $264,251 $562,616
Fractional Revenue – $52,030 $163,291 $364,118 $653,904
Total Revenue $313,650 $1,222,274 $4,298,049 $8,181,727 $15,476,820
Third Party Technology $10,951 $17,111 $27,395 $43,861 $70,223
Product Development $65,206 $98,435 $176,775 $317,463 $570,119
Onboarding & Customer Support $84,768 $123,731 $209,833 $355,852 $603,483
Marketing & Sales $123,892 $187,027 $335,873 $603,180 $1,083,225
Administration / Finance / Legal $84,768 $127,966 $229,808 $412,702 $741,154
Total Expense $369,585 $554,270 $979,686 $1,733,059 $3,068,204
Net Income ($55,935) $668,004 $3,318,364 $6,448,668 $12,408,616
Care Transformation Studio

Join Us

Phil Gibbs
Phil Gibbs
CEO, Co-founder
phil@caretransformation.studio www.caretransformation.studio